Label clipart label shape. Shapes
In addition to the asthetics, you'll want to consider the format the art is provided in. Raster, or pixelized images do not give as good of quality in print projects as vector, or eps images. If you want to change the colors to match your school colors, and if the images are going to appear large (on a banner or sign), be sure to look for vector eps images. You will need some type of vector based illustration program to change the colors. Coreldraw and Illustrator are the two most commonly used programs. If you don't have one of these programs, check with the Web site provider of the clipart. In many cases, they are glad to make color modifications on your behalf for a modest fee. But! Being able to find clipart that is more than the standard stock clipart that you receive from your Microsoft package is important. And the best is the stuff you can find that is free, of course! But how do you find clipart that you don't have to pay for? Don't have an art student draw it for you. Just because someone is artistically inclined doesn't make them a good cartoonist, and it doesn't mean they understand the production aspects required of a brand mascot to make it functional across all marketing venues. Do have a professional cartoonist/graphic designer develop it for you. There are many fine nuances that go into a well-designed cartoon brand mascot. What looks good on the sketchpad may not look good when it's reduced down to fit on a business card. A cartoon brand mascot may need to look good on a computer screen, embroidered on a shirt, etched on a pen, printed on a business card or blown up on a billboard. A good designer knows how to use the proper line weights; colors and shading that reproduce and hold their integrity over a wide array of applications.
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